Honours in Marketing Management

Honours in Marketing Management (NQF Level 8)

Who is this qualification for?

The Bachelor of Marketing Management Honours is designed to provide the marketing graduates with a platform to present and defend their own marketing decisions. It  will also produce graduates who will make a positive and practical contribution to the marketing industry in Namibia and beyond. The qualification is a response to Namibia’s human capital development demands projected in Namibia’s National Human Resources Planning Report for the period 2010 – 2025. Namibia is a developing economy that needs a cadre of men and women trained to improve and better manage the marketing industry professionally. The qualification is concerned with the education and training of aspiring young marketing managers and marketing  consultants who can initiate, improve efficiency and effectiveness in business enterprises, thereby, creating work and wealth. Students are expected to acquire the critical advance marketing skills, leadership, team, and communications skills that both upcoming marketing managers and today’s employers need and are looking for respectively.

Admission /Entry Requirements:

  • To be registered for this qualification, candidates must at least have a bachelor’s degree in Marketing management at NQF Level 7 or equivalent.

Qualification Duration:

Minimum: 1 Year – Maximum: 2 Years

Full-time/Part-time Mode

Career opportunities

The Bachelor degree in Marketing Management can supplement your existing qualifications and give you a salary and career boost. The course prepares students for a wide range of careers in Marketing be it in government or in non-profit organizations. Among others some careers are:

Entrepreneur, Marketing and Sales Supervisor, Marketing and Sales Junior Manager, Branding and Marketing Supervisor, Marketing Account Junior Manager.

Course outline

YEAR 1

SEMESTER 1 

Course Title

Course  Code

Hours

NQF Level

Credits

Compulsory Courses

 

 

 

 

Marketing Communication

MKC80US

120

8

12

Applied Entrepreneurship Management

AEN80US

120

8

12

Product Development

PCT80US

120

8

12

Strategic Marketing I

SM181US

120

8

12

Game Theory for Managers

CTH80US

120

8

12

 

 

 

 

 

Total NQF Level 8 Credits

 

 

 

60

 

SEMESTER 2

Course Title

Course Code

Hours

NQF Level

Credits

Compulsory Courses

 

 

 

 

Consumer Behaviour

CBE80US

120

8

12

Retail Marketing

RTM8US

120

8

12

Strategic Marketing II

SM281US

120

8

12

Research Project

XMR80US

300

8

30

 

 

 

 

 

Total NQF Level 8 Credits

 

660

 

66

 

Total Year 1 Hours & Credits

 

1260

 

126



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