Honours in Marketing Management (NQF Level 8)
Who is this qualification for?
The Bachelor of Marketing Management Honours is designed to provide the marketing graduates with a platform to present and defend their own marketing decisions. It will also produce graduates who will make a positive and practical contribution to the marketing industry in Namibia and beyond. The qualification is a response to Namibia’s human capital development demands projected in Namibia’s National Human Resources Planning Report for the period 2010 – 2025. Namibia is a developing economy that needs a cadre of men and women trained to improve and better manage the marketing industry professionally. The qualification is concerned with the education and training of aspiring young marketing managers and marketing consultants who can initiate, improve efficiency and effectiveness in business enterprises, thereby, creating work and wealth. Students are expected to acquire the critical advance marketing skills, leadership, team, and communications skills that both upcoming marketing managers and today’s employers need and are looking for respectively.
Admission /Entry Requirements:
- To be registered for this qualification, candidates must at least have a bachelor’s degree in Marketing management at NQF Level 7 or equivalent.
Qualification Duration:
Minimum: 1 Year – Maximum: 2 Years
Full-time/Part-time Mode
Career opportunities
The Bachelor degree in Marketing Management can supplement your existing qualifications and give you a salary and career boost. The course prepares students for a wide range of careers in Marketing be it in government or in non-profit organizations. Among others some careers are:
Entrepreneur, Marketing and Sales Supervisor, Marketing and Sales Junior Manager, Branding and Marketing Supervisor, Marketing Account Junior Manager.
Course outline
YEAR 1 | ||||
SEMESTER 1 | ||||
Course Title | Course Code | Hours | NQF Level | Credits |
Compulsory Courses |
|
|
|
|
Marketing Communication | MKC80US | 120 | 8 | 12 |
Applied Entrepreneurship Management | AEN80US | 120 | 8 | 12 |
Product Development | PCT80US | 120 | 8 | 12 |
Strategic Marketing I | SM181US | 120 | 8 | 12 |
Game Theory for Managers | CTH80US | 120 | 8 | 12 |
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|
|
|
|
Total NQF Level 8 Credits |
|
|
| 60 |
SEMESTER 2 | ||||
Course Title | Course Code | Hours | NQF Level | Credits |
Compulsory Courses |
|
|
|
|
Consumer Behaviour | CBE80US | 120 | 8 | 12 |
Retail Marketing | RTM8US | 120 | 8 | 12 |
Strategic Marketing II | SM281US | 120 | 8 | 12 |
Research Project | XMR80US | 300 | 8 | 30 |
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|
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|
|
Total NQF Level 8 Credits |
| 660 |
| 66 |
Total Year 1 Hours & Credits |
| 1260 |
| 126 |